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Privacy Policy

Data protection declaration

1) Information üon the collection of personal data and contact details of the person responsible

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1.1 We are pleased that you visit our website and thank you for your interest. In the following, we inform you üabout the handling of your personal data when using our website. Personal data is any data with which you can be personally identified.

1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (DSGVO) is Ghost GmbH, Vogelsanger Weg 38 (Haus II), 40470 Düsseldorf, Germany, Tel.: +49 (0)211 – 37 06 755, Fax: +49 (0)211 – 37 38 53, E-Mail: [email protected] The controller of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

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1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (eg orders or requests to the controller). You can recognize an encrypted connection by the string „https://“ and the lock symbol in your browser bar.

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2) Data collection when visiting our website

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When you use our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser sends to our server (so-called „server log files“). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

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  • Our visited website
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  • The date and time at the time of access
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  • Amount of data sent in bytes
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  • Source/reference from which you came to the page
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  • Browser used
  • Operating system used
  • Used IP address (if applicable: in anonymized form)

The processing is carried out according to Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to review the server log files on a regular basis, should concrete evidence of illegal use indicate.

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3) Hosting & Content-Delivery-Network

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Cloudflare
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On our website we use a so-called Content Delivery Network ("CDN") of the technology service provider Cloudflare Inc, 101 Townsend St. San Francisco, CA 94107, USA ("Cloudflare"). A content delivery network is an online service that is used in particular to deliver large media files (such as graphics, page content or scripts) through a network of regionally distributed servers connected via the Internet. The use of Cloudflare’s content delivery network helps us to optimize the loading speeds of our website.
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The processing is carried out pursuant to Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in a secure and efficient provision, as well as improvement of the stability and functionality of our website.
We have concluded an order processing agreement with Cloudfare (Data Processing Addendum, viewable at https://www.cloudflare.com/media/pdf/cloudflare-customer-dpa.pdf), which obliges Cloudfare to protect the data of our site visitors and not to pass it on to third parties. For the transfer of data from the EU to the USA, Cloudfare refers to so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European data protection level in the USA.
For more information, please see Cloudflare’s privacy statement at: https://www.cloudflare.com/privacypolicy/

4) Cookies

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To make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your terminal device. Some of these cookies are automatically deleted after you close your browser (so-called session cookies), while others remain on your end device for longer and allow you to save page settings (so-called persistent cookies). In the latter case, you can find the storage period in the overview of the cookie settings of your web browser.
If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 Para. 1 lit. b DSGVO either for the performance of the contract, in accordance with Art. 6 Para. 1 lit. a DSGVO in case of a given consent or according to Art. 6 para. 1 lit. f DSGVO to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.
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You can set your browser in such a way that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general.
Please note that if you do not accept cookies, the functionality of our website may be limited.

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5) Contacting

When contacting us (e.g. via contact form or e-mail), personal data is processed exclusively for the purpose of processing and responding to your request and only to the extent necessary for this purpose. The legal basis for the processing of this data is our legitimate interest in responding to your request pursuant to Art. 6 Para. 1 lit. f DSGVO. If your contact is aimed at a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b DSGVO. Your data will be deleted if it can be inferred from the circumstances that the matter concerned has been finally clarified and provided that there are no statutory retention obligations to the contrary

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6) Data processing when opening a customer account

Pursuant to Art. 6 Para. 1 lit. b DSGVO, personal data will continue to be collected and processed to the extent necessary in each case if you provide us with this data when opening a customer account. The data required to open an account can be found in the input mask of the corresponding form on our website. A deletion of your customer account is possible at any time and can be done by sending a message to the above address of the responsible person. After deletion of your customer account, your data will be deleted, provided that all contracts concluded via it have been fully processed, no legal retention periods are opposed and no legitimate interest on our part in the continued storage exists.

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7) Use of customer data for direct marketing

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7.1 Registration for our e-mail newsletter

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If you sign up for our e-mail newsletter, we will send you regular information about our offers. Mandatory information for the Übersendung of the newsletter is only your e-mail address. The provision of further data is voluntary and will be used to address you personally. For the newsletter dispatch, we use the so-called double opt-in procedure, which ensures that you will only receive newsletters if you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the specified e-mail address

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By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 Para. 1 lit. a DSGVO. We store your IP address entered by your Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data we collect when you register for the newsletter is used strictly for the intended purpose. You can unsubscribe from the newsletter at any time by clicking on the link provided for this purpose in the newsletter or by sending a message to the responsible person mentioned at the beginning. After unsubscribing, your e-mail address will be deleted from our newsletter distribution list without delay, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes, which are permitted by law and about which we inform you in this statement.

7.2 – Newsletter dispatch via MailChimp
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Our e-mail newsletters are sent üvia the technical service provider The Rocket Science Group, LLC d/b/a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA (http://www.mailchimp.com/), to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Art. 6 Para. 1 lit. f DSGVO and serves our legitimate interest in the use of a promotional, secure and user-friendly newsletter system. Please note that your data is usually transferred to a MailChimp server in the USA and stored there.
MailChimp uses this information to send and statistically evaluate the newsletter on our behalf. For the evaluation, the sent emails contain so-called web beacons or tracking pixels, which are single-pixel image files that are stored on our website. This makes it possible to determine whether a newsletter message has been opened and which links, if any, have been clicked. With the help of the web beacons, Mailchimp automatically creates general, non-personal statistics about the response to newsletter campaigns. However, based on our legitimate interest in the statistical evaluation of newsletter campaigns for the optimization of advertising communication and better targeting of recipient interests, the web beacons also collect and utilize data about the respective newsletter recipient (mail address, time of retrieval, IP address, browser type and operating system) in accordance with Art. 6 Para. 1 lit f DSGVO. This data allows an individual conclusion to be drawn about the newsletter recipient and is processed by Mailchimp for the automated creation of statistics that allow us to recognize whether a particular recipient has opened a newsletter message.
If you wish to deactivate the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
MailChimp may also use this data in accordance with Art. 6 Para. 1 lit. f DSGVO itself on the basis of its own legitimate interest in the needs-based design and optimization of the service and for market research purposes, for example, to determine the countries from which the recipients come. MailChimp does not, however, use the data of our newsletter recipients to write to them itself or to pass it on to third parties.
To protect your data in the USA, we have concluded a data processing agreement with MailChimp („Data-Processing-Agreement“) based on the standard contractual clauses of the European Commission to enable the „transfer of your personal data to MailChimp. This data processing agreement can be viewed at the following internet address if you are interested: https://mailchimp.com/legal/data-processing-addendum/
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You can view MailChimp’s privacy policy here:
https://mailchimp.com/legal/privacy/
– Newsletter dispatch via MailChimp
Our e-mail newsletters are sent üvia the technical service provider The Rocket Science Group, LLC d/b/a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA (http://www.mailchimp.com/), to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Art. 6 Para. 1 lit. f DSGVO and serves our legitimate interest in the use of a promotional, secure and user-friendly newsletter system. Please note that your data is usually transferred to a MailChimp server in the USA and stored there.
MailChimp uses this information to send the newsletter on our behalf. MailChimp does not use the data of our newsletter recipients to write to them itself or to pass them on to third parties.
To protect your data in the USA, we have concluded a data processing agreement („Data-Processing-Agreement“) with MailChimp based on the standard contractual clauses of the European Commission to enable the „transfer of your personal data to MailChimp. This data processing agreement can be viewed at the following internet address if you are interested: https://mailchimp.com/legal/data-processing-addendum/
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You can view MailChimp’s privacy policy here: https://mailchimp.com/legal/privacy/

7.3 Merchandise availability notification by email

For temporarily unavailable items, you can sign up to receive email merchandise availability notifications. In this case, we will send you a one-time e-mail message about the availability of the item you have selected. Mandatory information for the sending of this notification is only your e-mail address. The provision of further data is voluntary and may be used to address you personally. For the mail dispatch, we use the so-called double opt-in procedure, which ensures that you will receive a notification only if you have expressly confirmed your consent in this regard by clicking on a verification link sent to the specified mail address.

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By activating the verification link, you give us your consent for the use of your personal data in accordance with Art. 6 Para. 1 lit. a DSGVO. We store your IP address entered by your Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any misuse of your e-mail address at a later date. The data collected by us when you register for our e-mail notification service for the availability of goods will be used strictly for the intended purpose. You can unsubscribe from the availability notifications at any time by sending a message to the responsible person mentioned at the beginning. After unsubscribing, your e-mail address will be deleted immediately from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data in a manner that goes beyond this, is permitted by law and about which we inform you in this declaration.

8) Data processing for order processing

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8.1 As far as für the contract processing for delivery and payment purposes required, the personal data collected by us gemäß Art. 6 para 1 lit. b DSGVO to the assigned transport company and the assigned credit institution.

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If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data (name, address, e-mail address) you provided when placing the order in order to inform you within the scope of our legal information obligations pursuant to Art. 6 para. 1 lit. c DSGVO by suitable means of communication (e.g. by post or e-mail) to inform you personally about upcoming updates within the legally stipulated period. Your contact details will be used strictly for the purpose of informing you about updates owed by us and will only be processed by us for this purpose to the extent that this is necessary for the respective information.

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For the processing of your order, we also work with the following service provider(s), which support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers after the following information has been provided.

8.2 To fulfill our contractual obligations to our customers, we work with external shipping partners. We pass on your name as well as your delivery address and, as far as necessary for the delivery, your telephone number, exclusively for purposes of the delivery of goods Art. 6 para. 1 lit. b DSGVO to a shipping partner selected by us.

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8.3 Transfer of personal data to shipping service providers

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– DPD
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If the delivery of the goods is carried out by the transport service provider DPD (DPD Deutschland GmbH, Wailandtstra;e 1, 63741 Aschaffenburg), we will pass on your e-mail address and your telephone number to DPD before the delivery of the goods in accordance with Art. 6 para. 1 lit. a DSGVO for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your express consent for this in the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to DPD for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b DSGVO. This information will only be passed on if it is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with DPD or the delivery notice is not possible.
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The consent can be revoked at any time with effect for the future against the responsible person named above or against the transport service provider DPD.
– FedEx
If the delivery of the goods is carried out by the transport service provider FedEx (FedEx Express Germany GmbH, Langer Kornweg 34 k,65451 Kelsterbach), we will pass on your e-mail address and your telephone number to FedEx prior to the delivery of the goods in accordance with Art. 6 para. 1 lit. a DSGVO for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your express consent for this in the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to FedEx for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b DSGVO. This information will only be passed on if it is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with FedEx or the delivery notice is not possible.
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The consent can be revoked at any time with effect for the future against the responsible person named above or against the transport service provider FedEx.

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8.4 Use of payment service providers (payment services)

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– Amazon Pay
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When selecting the payment method "Amazon Pay", the payment processing ütakes place via the payment service provider Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg (hereinafter: „Amazon Payments“), to which we pass on your information provided during the ordering process, together with the information üabout your order in accordance with äℴ Art. 6 para. 1 lit. b DSGVO. The transfer of your data takes place exclusively for the purpose of payment processing with the payment service provider Amazon Payments and only insofar as it is necessary for this purpose. If cookies, i.e. small text files that are stored on the end device, are set when using Amazon Pay, this is done exclusively on the basis of your express consent pursuant to Art. 6 Para. 1 lit. a DSGVO. This consent can be revoked at any time via the cookie consent tool implemented on the website. At the following Internet address you will receive further information üabout the privacy policy of Amazon Payments: https://pay.amazon.de/help/82974
– Klarna
If you select a Klarna payment service, the payment will be processed üthrough Klarna Bank AB (publ), https://www.klarna.com/en/, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter „Klarna“). In order to enable the processing of the payment, your personal data (first and last name, street address, house number, postal code, city, gender, e-mail address, telephone number and IP address) as well as data related to the order (e.g. invoice amount, item, delivery date) will be processed. We will forward your personal data to Klarna for the purpose of identity and credit checks, provided that you have expressly consented to this in accordance with Art. 6 Para. 1 lit. a DSGVO as part of the ordering process. To which credit agencies your data can be forwarded, you can see here:
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https://cdn.klarna.com/1.0/shared/content/legal/terms/0/en_de/credit_rating_agencies
The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they have their basis in a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. The information received about the statistical probability of non-payment is used by Klarna for a weighted decision about the establishment, implementation or termination of the contractual relationship.
You may withdraw your consent at any time by sending a message to the data controller or to Klarna. However, Klarna may still be entitled to process your personal data if this is necessary for the contractual payment processing.
Your personal data will be processed in accordance with the applicable data protection provisions and as specified in Klarna’s privacy policy for data subjects located in Germany https://cdn.klarna.com/1.0/shared/content/legal/terms/0/en_de/privacy
or for data subjects located in Österreich https://cdn.klarna.com/1.0/shared/content/legal/terms/0/en_at/privacy
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– Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – "purchase on account" or „installment payment“ via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), as part of the payment processing. The transfer takes place in accordance with Art. 6 Para. 1 lit. b DSGVO and only insofar as this is necessary for the payment processing.
PayPal reserves the right to conduct a credit check for the payment methods credit card via PayPal, direct debit via PayPal or – if offered – purchase on account or installment payment via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of PayPal’s legitimate interest in determining your ability to pay. PayPal uses the result of the credit check with regard to the statistical probability of non-payment for the purpose of deciding on the provision of the respective payment method. The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they have their basis in a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. For further information on data protection, including information on the credit agencies used, please refer to PayPal’s data protection statement: https://www.paypal.com/en/webapps/mpp/ua/privacy-full
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You may object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data, provided that this is necessary for the contractual payment processing.
– Paypal Checkout
This website uses PayPal Checkout, an online payment system from PayPal, which consists of PayPal’s own payment methods and local payment methods from third-party providers.
When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – „Später payment“ via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), as part of the payment processing. The transfer takes place in accordance with Art. 6 Para. 1 lit. b DSGVO and only insofar as this is necessary for the payment processing.
PayPal reserves the right for the payment methods credit card via PayPal, direct debit via PayPal or – if offered – „Pay later“ via PayPal – to conduct a credit check. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of PayPal’s legitimate interest in determining your ability to pay. PayPal uses the result of the credit check with regard to the statistical probability of non-payment for the purpose of deciding on the provision of the respective payment method. The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they have their basis in a scientifically recognized mathematical-statistical procedure. The calculation of score values includes, but is not limited to, address data. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
If you choose the PayPal payment method „purchase on account“, your payment data will first be transmitted to PayPal übermittelt for the preparation of the payment, whereupon PayPal forwards them to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin ("Ratepay") for the execution of the payment. The legal basis in each case is Art. 6 para. 1 lit. b DSGVO. In this case, RatePay carries out an identity and credit check on its own behalf to determine your ability to pay in accordance with the principle already mentioned above and passes on your payment data to credit agencies based on the legitimate interest in determining your ability to pay in accordance with Art. 6 Para. 1 lit. f DSGVO. A list of the credit agencies that Ratepay can access can be found here: https://www.ratepay.com/legal-payment-creditagencies/
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When using the payment method of a local third party provider, your payment data will first be passed on to PayPal in preparation for payment in accordance with Art. 6 para. 1 lit. b DSGVO. Depending on your selection of an available local payment method übmittelns PayPal your payment data to carry out the payment then gemäß Art. 6 para 1 lit. b DSGVO to the appropriate provider:
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– Sofort (SOFORT GmbH, Theresienhöhe 12, 80339 München, Germany)
– iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, Netherlands)
– giropay (Paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main
– bancontact (Bancontact Payconiq Company, Rue d’Arlon 82, 1040 Brüssel, Belgium)
– blik (Polski Standard Płatności sp. z o.o., ul. Czerniakowska 87A, 00-718 Warsaw, Poland)
– eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2
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1200 Vienna, Austria)
– MyBank (PRETA S.A.S, 40 Rue de Courcelles, F-75008 Paris, France)
– Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland)
For more privacy information, please see PayPal’s privacy statement: https://www.paypal.com/en/webapps/mpp/ua/privacy-full
– Stripe
If you choose a payment method of the payment service provider Stripe, the payment processing is üvia the payment service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we pass on the information you provided during the ordering process, together with the information about your order (name, address, account number, bank code, credit card number if applicable, invoice amount, currency and transaction number) in accordance with Art. 6 Para. 1 lit. b DSGVO. You can find more information about Stripe’s data protection at the URL https://stripe.com/en/privacy#translation.
Stripe reserves the right to conduct a credit check based on mathematical-statistical methods in order to safeguard its legitimate interest in determining the User’s ability to pay. The personal data necessary for a credit check and received in the course of payment processing may be transmitted by Stripe to selected credit agencies, which Stripe discloses to users upon request. The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they have their basis in a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. Stripe uses the result of the credit assessment in relation to the statistical probability of non-payment for the purpose of deciding on the authorization to use the selected payment method.
You may object to this processing of your data at any time by sending a message to Stripe or to the appointed credit agencies.
However, Stripe may still be entitled to process your personal data if this is necessary for the contractual processing of payments.

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9) Online marketing

9.1 Facebook Pixel für the creation of Custom Audiences with extended data matching (with Cookie Consent Tool)
Within our online offer, the so-called "Facebook Pixel" of the social network Facebook is used in the mode of extended data matching, which is operated by Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook“).
On the basis of his explicit consent, when a user clicks on an advertisement played on Facebook and placed by us, an addition is added to the URL of our linked page by Facebook Pixel. Then, after forwarding, this URL parameter is inscribed in the user’s browser via a cookie, which our linked page sets itself. In addition, this cookie collects specific customer data such as the e-mail address that we collect on our website linked to the Facebook ad during transactions such as purchase transactions, account logins or registrations (extended data matching). The cookie is then read by Facebook Pixel and allows the data, including specific customer data, to be forwarded to Facebook.
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With the help of the Facebook Pixel with advanced data matching, it is possible for Facebook, on the one hand, to precisely determine the visitors to our online offer as a target group for the display of ads (so-called "Facebook Ads"). Accordingly, we use the Facebook pixel with advanced data matching to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Facebook übmitteln (so-called „Custom Audiences“). With the help of the Facebook pixel with advanced data matching, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not have an adverse effect. This allows us to further evaluate the effectiveness of Facebook ads for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook ad (so-called „conversion“). Compared to the standard variant of Facebook Pixel, the advanced data matching feature helps us better measure the effectiveness of our ad campaigns by capturing more attributed conversions.
All data submitted is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with Facebook’s Data Use Policy (https://www.facebook.com/about/privacy/). The data may enable Facebook and its partners to serve ads on and off Facebook.
These processing operations are carried out exclusively with the granting of explicit consent pursuant to Art. 6 para. 1 lit. a DSGVO.
The information generated by Facebook is usually transmitted to a Facebook server and stored there; this may also involve transmission to the servers of Meta Platforms Inc. in the USA. You can revoke your consent at any time with effect for the future by deactivating this service in the cookie consent tool provided on the website.

9.2 – Google AdSense
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This website uses Google AdSense, a web advertising service Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses cookies, which are text files placed on your computer, to help the website analyze how users use the site. In addition, Google AdSense also uses so-called web beacons (small invisible graphics) to collect information, through the use of which simple actions such as visitor traffic on the website can be recorded, collected and evaluated. The information generated by the cookie and / or web beacon (including your IP address) über your use of this website are usually transmitted to a server of Google übert and stored there. This may also result in a transfer to the servers of Google LLC. in the USA.
Google uses the information obtained in this way to evaluate your usage behavior with regard to the AdSense ads. The IP address transmitted by your browser as part of Google AdSense will not be merged with other data from Google. The information collected by Google may be transferred to third parties if required by law and / or if third parties process this data on behalf of Google.
All processing described above, in particular the reading of information on the end device used via cookies and/or web beacons, will only be carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a DSGVO. Without this consent, Google AdSense will not be used during your visit to our website.
You can revoke your consent at any time with effect for the future by deactivating this service in the cookie consent tool provided on the website.
Google’s privacy policy can be viewed here: https://www.google.de/policies/privacy/
– Google Ads Conversion Tracking
This website uses the online advertising program "Google Ads" and as part of Google Ads the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland („Google“). We use the offer of Google Ads to draw attention to our attractive offers with the help of advertising media (so-called Google Adwords) on external websites. We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.
The cookie for conversion tracking is set when a user clicks on an ad placed by Google Ads. Cookies are small text files that are stored on your end device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.
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In the context of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.
Details on the processing initiated by Google Ads Conversion Tracking and on Google’s handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites
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All processing described above, in particular the setting of cookies for the reading of information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future by deactivating this service in the cookie consent tool provided on the website.
You can also permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the Google browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=en
In order to address users whose data we have received in the context of business or business-like relationships, we use a customer matching function in the context of Google Ads. For this purpose, we electronically transmit one or more files with aggregated customer data (primarily e-mail addresses and telephone numbers) to Google. Google does not obtain access to clear data, but automatically encrypts the information in the customer files by means of a special algorithm during the matching process. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up. This makes it possible to display personalized advertising via all Google services linked to the respective Google account.
The transfer of customer data to Google takes place exclusively if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a DSGVO. You may revoke this consent at any time with effect for the future. Further information on Google’s data protection measures in relation to the customer matching function can be found here: https://support.google.com/google-ads/answer/6334160?hl=en&ref_topic=10550182
Google’s privacy policy can be viewed here: https://www.google.de/policies/privacy/
– Google Marketing Platform
This website uses the online marketing tool Google Marketing Platform of the operator Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").
GMP uses cookies to serve ads that are relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads more than once. By means of a cookie ID, Google records which ads are displayed in which browser and can thus prevent them from being displayed more than once. In addition, GMP can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a GMP ad and later, using the same browser, calls up the advertiser’s website and makes a purchase via this website. According to Google, GMP cookies do not contain any personal information.
Due to the marketing tools used, your browser automatically establishes a direct connection with Google’s server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our knowledge as follows: Through the integration of GMP, Google receives the information that you have called up the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is still possible for the provider to obtain and store your IP address. In the context of the use of GMP, personal data may also be transmitted to the servers of Google LLC. in the USA.
All processing described above, in particular the setting of cookies for the reading of information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future by deactivating this service in the cookie consent tool provided on the website.
The privacy policy of GMP by Google can be found here: https://www.google.de/policies/privacy/

10) Web analytics services

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10.1 Google (Universal) Analytics
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This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses so-called "cookies", which are text files that are stored on your end device and allow an analysis of your use of the website. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.
This website uses Google (Universal) Analytics exclusively with the extension "_anonymizeIp()", which ensures an anonymization of the IP address by shortening and excludes a direct personal reference. Through the extension, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google LLC. server in the USA and shortened there. Google will use this information on our behalf for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage. The IP address transmitted by your browser within the scope of Google (Universal) Analytics is not combined with other Google data.
Google Analytics allows üvia a special function, the so-called „demographic characteristics“, in addition, the creation of statistics with statements üabout age, gender and interests of the site visitors on the basis of an evaluation of interest-based advertising and using third-party information. This allows the definition and differentiation of user groups of the website for the purpose of target group-optimized marketing measures. However, data collected via the demographic characteristics cannot be assigned to a specific person.
Details on the processing triggered by Google Analytics and Google’s handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites
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All processing described above, in particular the setting of Google Analytics cookies for the reading of information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a DSGVO. Without this consent, Google Analytics will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the „cookie consent tool“ provided on the website. We have concluded an order processing agreement with Google for the use of Google Analytics, which obligates Google to protect the data of our site visitors and not to pass it on to third parties.
For the transfer of data from the EU to the USA, Google refers to so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA.
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=en&gl=en

10.2 – Hotjar (hotjar Ltd.)
This website uses the web analytics service Hotjar provided by Hotjar Ltd. Hotjar Ltd is a European company based in Malta (Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe Tel: +1 (855) 464-6788).
This tool can be used to track movements on the websites on which Hotjar is used (so-called heat maps). For example, it is possible to see how far users scroll and which buttons users click on how often. Furthermore, with the help of the tool it is also possible to obtain feedback directly from the users of the website. In this way, we obtain valuable information to make our websites even faster and more customer-friendly. We pay particular attention to the protection of your personal data when using this tool. For example, we can only track which buttons you click and how far you scroll. Areas of the websites in which personal data of you or third parties are displayed are automatically hidden by Hotjar, and are therefore not traceable at any time.
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All processing described above, in particular the reading of information on the terminal device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future by deactivating this service in the cookie consent tool provided on the website.

11) Page functionality

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11.1 Facebook plugins with 2-click solution
Our website uses so-called social plugins ("plugins") of the social network Facebook, which is operated by Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").
To increase the protection of your data when visiting our website, the plugins are initially deactivated by means of so-called „2-click“- solution integrated into the page. You can recognize deactivated plugins by the fact that they are grayed out. This integration ensures that when you call up a page of our website that contains such plugins, no connection is established with the Facebook servers. Only when you activate the plugins and thus give your consent to the data transmission in accordance with Art. 6 Para. 1 lit. a DSGVO, will your browser establish a direct connection to the Facebook servers. The content of the respective plugin is transmitted directly to your browser and integrated into the page. The plugin then transmits data (including your IP address) to Facebook. We have no influence on the scope of the data that Facebook collects with the help of the plugins. According to our knowledge, Facebook receives information about which of our websites you have currently and previously visited. By integrating the plugins, Facebook also receives the information that your browser has called up the corresponding page of our website if you do not have a profile on Facebook or are not currently logged in. The information collected (including your IP address) is sent directly from your browser to a server of Meta Platforms Inc. in the USA and stored there. If you interact with the plugins, the corresponding information is also sent directly to a Facebook server and stored there. The information is also published on Facebook and displayed there to your contacts.
You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, the revocation has no influence on the data that has already been transmitted to Facebook.
The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights in this regard and settings options to protect your privacy, please refer to the privacy policy of Facebook: https://www.facebook.com/policy.php

11.2 Facebook Plugins with Shariff-Lösung
Our website uses so-called social plugins ("plugins") of the social network Facebook, which is operated by Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").
To increase the protection of your data when visiting our website, these buttons are not fully integrated as plugins, but only using an HTML link on the page. This type of integration ensures that when you call up a page of our website that contains such buttons, no connection is established with the Facebook servers. When you click on the button, a new browser window opens and calls up the Facebook page on which you can interact with the plugins there (if necessary, after entering your login data).
The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights in this regard and settings options to protect your privacy, please refer to the privacy policy of Facebook: https://www.facebook.com/policy.php

11.3 Use of Youtube videos
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This website uses the Youtube embedding function to display and play videos from the provider „Youtube“, which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland („Google“).
Here, the extended data protection mode is used, which, according to the provider, initiates a storage of user information only when the video(s) is/are played. If the playback of embedded Youtube videos is started, the provider „Youtube“ uses cookies to collect information üabout user behavior. According to information from „Youtube“, these are used, among other things, to collect video statistics, improve the user experience and prevent abusive behavior. If you are logged into Google, your data is directly assigned to your account when you click on a video. If you do not wish to have your data associated with your YouTube profile, you must log out before activating the button. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right. In the context of using YouTube, personal data may also be transmitted to the servers of Google LLC. in the USA.
Independently of a playback of the embedded videos, a connection to the Google network is established each time this website is called up, which may trigger further data processing procedures without our influence.
All processing described above, in particular the reading of information on the end device used via the tracking pixel, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a DSGVO. Without this consent, Youtube videos will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the „Cookie-Consent-Tool“ provided on the website üvia alternative possibilities communicated to you on the website.
For more information about privacy at „Youtube“, please see the Youtube Terms of Use at https://www.youtube.com/static?template=terms and Google’s privacy statement at https://www.google.de/intl/en/policies/privacy

11.4 – Microsoft Teams
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We use the service „Microsoft Teams “ of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA (hereinafter „Microsoft Teams“) to conduct online meetings, video conferences and/or webinars.
In the case of the use of Microsoft Teams, different data are processed. The scope of the data processed depends on the data you provide before or during participation in an online meeting, video conference or webinar. As part of the use of Microsoft Teams, data of the communication participants is processed and stored on Microsoft Teams servers. This data may include, in particular, your registration data (name, e-mail address, telephone (optional) and password) and meeting data (subject, participant IP address, device information, description (optional)). In addition, visual and auditory contributions of the participants as well as voice inputs in chats can be processed.
When processing personal data that is necessary for the performance of a contract with you (this also applies to processing operations that are necessary for the performance of pre-contractual measures), Art. 6 (1) lit. b DSGVO serves as the legal basis. If you have given us your consent for the processing of your data, the processing is based on Art. 6 (1) a DSGVO. Consent given can be revoked at any time with effect for the future.
Otherwise, the legal basis for data processing when conducting online meetings, videoconferences or webinars is our legitimate interest pursuant to Art. 6 (1) (f) DSGVO in the effective conduct of the online meeting, webinar or videoconference. For more information on data use by Microsoft Teams, please see the Microsoft Teams privacy statement at https://privacy.microsoft.com/en/privacystatement
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– Zoom
We use the service „Zoom“ of Zoom Video Communications Inc, 55 Almaden Blvd, Suite 600, San Jose, CA 95113, USA (hereinafter „Zoom“) to conduct online meetings, videoconferences and/or webinars.
In the case of the use of Zoom, different data are processed. The scope of the data processed depends on the data you provide before or during participation in an online meeting, video conference or webinar. In the course of using Zoom, data of the communication participants is processed and stored on Zoom servers. This data may include, in particular, your registration data (name, e-mail address, telephone (optional) and password) and meeting data (subject, participant IP address, device information, description (optional)). In addition, visual and auditory contributions of the participants as well as voice inputs in chats can be processed.
When processing personal data that is necessary for the performance of a contract with you (this also applies to processing operations that are necessary for the performance of pre-contractual measures), Art. 6 (1) lit. b DSGVO serves as the legal basis. If you have given us your consent for the processing of your data, the processing is based on Art. 6 (1) a DSGVO. Consent given can be revoked at any time with effect for the future.
Otherwise, the legal basis for data processing when conducting online meetings, videoconferences or webinars is our legitimate interest pursuant to Art. 6 (1) lit. f DSGVO in the effective conduct of the online meeting, webinar or videoconference. For more information on Zoom’s use of data, please see Zoom’s privacy statement at https://zoom.us/docs/en-en/privacy-and-legal.html

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11.5 – Adobe Fonts (Typekit)
This site uses so-called web fonts provided by Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA („Adobe“) for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.
For this purpose, the browser you are using must connect to Adobe’s servers. This may also result in the transfer of personal data to Adobe servers in the United States. In this way, Adobe learns that your IP address has been used to access our website.
The processing of personal data in the course of establishing a connection with the provider of the fonts will only be carried out if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future by deactivating this service in the cookie consent tool provided on the website. If your browser does not support web fonts, a default font will be used by your computer.
For more information about Adobe Fonts, see https://fonts.adobe.com/ and Adobe’s privacy statement: https://www.adobe.com/en/privacy.html
– Google Web Fonts
This site uses so-called web fonts provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland („Google“) for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.
For this purpose, the browser you are using must connect to Google’s servers. This may also result in the transfer of personal data to the servers of Google LLC. in the USA. In this way, Google learns that our website was accessed via your IP address. The processing of personal data in the course of establishing a connection with the provider of the fonts will only be carried out if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future by deactivating this service in the cookie consent tool provided on the website. If your browser does not support web fonts, a default font will be used by your computer.
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For more information about Google Web Fonts, please see https://developers.google.com/fonts/faq and Google’s privacy statement: https://www.google.com/policies/privacy/
– MyFonts
This site uses the Internet-based web design service of MyFonts of Monotype Imaging Holdings Inc, 600 Unicorn Park Drive , Woburn, MA 01801, USA, for the individualization and graphic design of texts and backgrounds (fonts). When you call up a page, your browser loads the required fonts into your browser cache in order to display texts and fonts correctly.
Because MyFonts’ claim to remuneration for providing the fonts is calculated based on the individual access volume of the website, we use a pixel, i.e. a single-pixel image file, which is stored on our website. This pixel makes it possible to measure the number of visits and to count the number of visits to the website.
If personal data is processed during the described processing activity, this is done in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of our legitimate interest in determining the access figures for the proper determination of the remuneration claim of MyFonts.
For more information about MyFonts’ privacy practices, please visit: https://www.monotype.com/legal/privacy-policy/

12) Rights of the data subject

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12.1 The applicable data protection law grants you the following data subject rights (rights of access and intervention) vis-à-vis the Controller with regard to the processing of your personal data, whereby reference is made to the indicated legal basis for the respective prerequisites for the exercise of such rights:

  • Right of access pursuant to Art. 15 DSGVO;
  • Right to rectification gemäß Art. 16 DSGVO;
  • Right to inspection gemäß Art. 17 DSGVO;
  • Right to restriction of processing gemäß Art. 18 DSGVO;
  • Right to information gemäß Art. 19 DSGVO;
  • Right to dataübtragbarkeit gemäß Art. 20 DSGVO;
  • Right to withdraw consent granted gemäß Art. 7 para 3 DSGVO;
  • Right to complain gemäß Art. 77 DSGVO.

12.2 RIGHT OF RESPONSE

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If WE PROCESS YOUR PERSONAL DATA IN THE CONTEXT OF AN INTEREST PROCESSING, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THE PROCESSING ON THE BASIS OF OUR  AUTHORIZED INTEREST; NOBES ARISING OUT OF YOUR PARTICULAR SITUATION, TO OBJECT TO SUCH PROCESSING WITH EFFECTIVE EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. FURTHER PROCESSING WILL STILL BE PROVIDED, however, IF WE CAN PROVIDE COMPULSORY PROTECTIVE REASONS FOR THE PROCESSING; NNNEN, THAT THEIR INTERESTS, FUNDAMENTAL RIGHTS, AND FUNDAMENTAL FREEDOMS & COULD BE AFFECTED, OR WHETHER THE PROCESSING IS FOR THE PURPOSE OF ENFORCING, EXTENDING, OR DEFENDING LEGAL CLAIMS.

If YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN CANCEL THE OPPOSITION AS DESCRIBED ABOVE.

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If YOU EXERCISE YOUR RIGHT OF RESISTANCE, WE WILL TERMINATE THE PROCESSING OF THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.

13) Duration of storage of personal data

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The duration of the storage of personal data is measured on the basis of the respective legal basis, the purpose of processing and – if included – additionally on the basis of the respective legal retention period (e.g. commercial and tax law retention periods).

When personal data is processed on the basis of explicit consent pursuant to Art. 6 Para. 1 lit. a DSGVO, this data is stored until the person concerned revokes his consent.

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If there are legal retention periods for data processed in the context of legal business or legal business obligations on the basis of Art. 6 para. 1 lit. b DSGVO, this data is routinely deleted after expiry of the retention periods, provided that it is no longer required for the performance of the contract or the initiation of the contract and/or we have no further legitimate interest in its continued storage.

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When personal data is processed on the basis of Art. 6 para. 1 lit. f DSGVO, this data is stored until the data subject exercises his right to object pursuant to Art. 21 para. 1 DSGVO, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves the purpose of asserting, exercising or defending legal claims.

When processing personal data on the basis of Article 6 (1) (f) DSGVO, the data will be stored until the data subject exercises his or her right to object pursuant to Article 21 (1) DSGVO.

When personal data is processed for the purpose of direct marketing on the basis of Art. 6 (1) f DSGVO, this data is stored until the data subject exercises his or her right to object in accordance with Art. 21 (2) DSGVO.

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Unless otherwise stated in the other information in this statement regarding specific processing situations, stored personal data will be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

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